Early Warning : Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies download pdf

Early Warning : Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies by Benjamin Gilad

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Author: Benjamin Gilad
Number of Pages: 272 pages
Published Date: 12 Sep 2003
Publisher: Amacom
Publication Country: United States
Language: English
Type: PDF
ISBN: 9780814432068
File Name: Early.Warning.Using.Competitive.Intelligence.to.Anticipate.Market.Shifts,.Control.Risk,.and.Create.Powerful.Strategies.pdf
Download Link: Early Warning Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
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Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent ""industry dissonance"" -- when market realities outpace corporate strategies. "Early Warning" reveals how to: * Change strategy to meet new realities * Learn from the mistakes of others via the book's eye-opening stories * Avoid common tactics like benchmarking and using consultants, which may do more harm than good * Tell executives what they need to know -- not what they want to hear Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.

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